social media content writing mini course
the obvious choice
$299 or 2 x $155
Master the art of social media writing that connects deeply and converts consistently.
Stop chasing likes. Start booking clients.
You know your expertise is valuable. You've got a message that matters. But when it comes to social media, you're stuck in a cycle of overthinking, self-censorship, and analysis paralysis.
Master the art of social media writing that connects deeply and converts consistently
Can turn your jumbled thoughts into magnetic copy that attracts ideal clients without feeling overwhelmed in the process
Write posts that make you stand out as the go-to expert in your space without feeling the need to "educate" every time you go online
Create content that builds a community of future clients, not just followers
Can authentically and consistently sell out your offers through your writing without feeling sleazy or inauthentic
Learn to turn your unique experiences and insights into content gold
YOU BECOME THE OBVIOUS CHOICE
Identify who you're really talking to and what conversations you're here to lead. I don't teach content "themes" I teach you to look at who you're BEING as a creator and a writer.
This isn't another cut-paste strategy program that will teach you some 5 step system for growing your follower count or gaming the algorithm (that probably won't work for you anyway). It's a mini course that will walk you through the exact method I use to write social media content that turns my expertise into an irresistible offer.
Learn to bring your personality, experiences, and expertise into every post without overthinking if it sounds like you. Because you will KNOW.
My idea generation framework is designed to feel less like handcuffs and more like liberation, so you can share what you really want without isolating anyone.
Learn subtle yet powerful techniques to weave your offers into your posts naturally, so nobody feels weird and people can make the best choices for them.
The only way to cut through the noise is specific writing. Learn to write in a way that makes your audience feel seen and understood, without shaming or preaching.
Create a body of work around your philosophies, and unique ideas. Learn to present familiar concepts in ways that make your audience think, "You just made this click like nobody else."
THE DETAILS
$299 or 2 x $155
This is NOT a cookie-cutter ‘formula’ it is a guide to finding your full authenticity as an industry leader. There is no ‘blueprint’ for this stuff, you simply need some systems, guidance and a bucket-full of juicy ideas that you cannot wait to share (and you know will land with the people that count).
why learn this from me?
When I first started my copywriting agency, I was coming off the back of close to a decade as a freelance copywriter, and another 5 years before that working in corporate advertising or at big name agencies. I thought I knew it all (😆). I imagined opening an Instagram account and having an endless stream of ideal clients to choose from every day.
What actually happened was lots of people dropping into my DMs saying things like, "I love your content!" Yet, ironically, I hardly got any actual business leads from it, for years I survived on referrals alone, so I never felt 100% secure in my business. I was always resistant to plan content ahead or follow some sort of strict strategy because it felt like my business, my message, my work, my voice was evolving every single day and every strategy I had tried to implement felt like it choked my ability to write versus amplified it.
Now, I’ve come up with a ‘system’ that feels more like a solid foundation from which to grow and less like handcuffs that keep me stuck, and it has allowed me to approach writing for my business much more strategically while feeling like a creative and artistic practice.
Because your marketing CAN feel like art and still sell your offers (I actually believe that's the only sustainable way to do it)
HOW WILL YOUR BUSINESS FEEL ON THE OTHER SIDE WHEN YOU...
➔ Have a crystal-clear vision of who you're writing to, making every post feel like a personal conversation with your ideal client
➔ Write powerful posts that make your audience think, "Are they reading my mind?"
➔ Planning content that positions you as the go-to voice in your space without sounding like a doughnut
➔ Have a sustainable content writing creative practice that feels like an expression of your art
➔ Finally break free from cookie-cutter advice and write in a way that's true to you and highly effective
➔ Have a creative system for turning your expertise into content that both serves your audience and sells your offers
➔ Be seen and recognised as a leader in your space because your voice is so distinct and magnetic
➔ Feel confident and proud to share your offers, because you have built a community of humans that love what you do
“Lois is unparalleled. I've hired hundreds of copywriters over the years and now I wouldn't hire anyone else.”
- Peter Carter, co-founder, Rainy City
wanna become a mini team more iconic than bonny and clyde?
I thought you'd never ask...
My intensives book out up to 6 months in advance, I always keep a lil space in my calendar incase I feel like running away to Berlin, changing my name, dancing until Sunday and then changing my mind and coming home again.
If your project is exciting enough, I might bump you into my calendar in place of that rendezvous. But, I can't guarantee a thing. Join the waitlist and send an email if the project is urgent. If not, back of the line buddy. (Jk love you can't wait to work together).
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Let's be mates
on Threads, I'm the most chaotic
on IG I try to be valuable (sometimes)
on Pinterest I'm just tryna be cute
on LinkedIn, I'm anything but professional
@weareupclub