sweet talk

A creative uprising disguised as a 4-month copywriting mastermind. This is where you learn how to write melt-in-the-mouth copy, messaging & marketing that feels like art and sells like hot cakes.

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Write your way into a business that’s more profitable, creatively fulfilling and intellectually alive.

Being a good writer as a marketer/ business owner is non-negotiable

Solve your writing challenges and you solve 90% of your marketing challenges.

You don’t have to be naturally good at it, though. It’s a muscle you can build. But of all the muscles you need to build in business, writing is up there as probably the most important. (And arguably the most profitable)

You didn’t start a business to spend your life tweaking headlines in a Canva template.

But somehow… here you are.

Half your week is spent repackaging the same ideas for content you don’t even like, writing sales pages that feel like they could belong to anyone, and second-guessing every line of your marketing because none of it feels as good as you know it could.

You’re not blocked. You’re bored.

You built this business so you could write, create, lead, build something that mattered and have more freedom and creative fulfilment in your life.

But lately, you spend more time responding than creating and rephrasing than thinking.

You’re tired of being a content machine.
Tired of second-guessing every sentence.
Tired of watching people with half your depth shout louder and get more attention — while your work, your words, your truth sit quietly on the sidelines, waiting for their moment.

You’ve got the expertise. You’ve got the brilliance.
What you don’t have is the space. The system. The practice.
The permission to take your own voice as seriously as you really want to.

Your ideas are there. You feel them rumbling under the surface.
But the pressure to “just get something out” means you keep publishing things that don’t even scratch the surface of what you’re capable of.

And you’re tired:

  • Tired of launching from a place of panic, not power.
  • Tired of publishing words that don’t sound like the version of you you’re trying to become.
  • Tired of knowing there’s brilliance in you that no one’s really seen yet.

You don’t need more templates or hardcore sales and conversion strategies.
You need a relationship with your words that feels holy.
To press publish and feel like you just built something real.

You know what happens when you write like that?

People move.
They trust.
They buy.
And you stop resenting the business you built — because it finally feels like yours again.

This is what we do in Sweet Talk.

Marketing should feel like your sharpest creative work — not your biggest compromise.

Write copy that sounds like you at your sharpest — distinct, irresistible, and instantly recognisable (yes, even to strangers on the internet).
Build a bank of ideas so powerful you’ll stop dreading “content” and start treating marketing like your creative playground.
Easily write website copy, emails, and social media posts that have people nervous not to buy.
Sell your offers without begging for attention, apologising for your prices, or cringing through launch week.
Stop feeling so confused by conflicting marketing advice about 'riches in the niches' and learn how to position around your message. Cuz YOU are the niche, baby.
Get your message so clear and powerful that it starts making money, bringing your name up in conversations and making meaning long after you've left the room.

Over the course of 16 weeks, you will:

We’re going to activate fresh thinking, cultivate your breakthrough ideas and learn how to express them, all through your writing.

“The best advertising should make you nervous about what you're not buying.”

Replace your “I’ll-just-wing-it” writing habit with a ritual that keeps your creativity alive, your copy converting, and your business moving (even when you’re offline).

Sweet Talk is a 4-month creative copywriting mastermind for entrepreneurs, artists and creative founders who want to write words that feel like art and sell like hell.

It’s where you sharpen your message, claim your voice and build a body of work that magnetises clients, sparks movements, and makes you impossible to ignore — without selling your soul to the algorithm gods or pretending to be someone you’re not.

Sweet Talk isn't designed to ONLY teach you copywriting techniques (although that is a huge piece). It has been very intentionally designed to help you access the fullness of your voice, to ground your message into something bigger than "conversion rates" and turn your business into your greatest work of art – one that actually sells out in hours, not months.

KIND WORDS from past clients

Working with Lois for copywriting was #1. So FUN! She is such a warm, welcoming, loving person who I loved to be around - which felt really important because writing copy and having someone so intimately involved in my business felt like a vulnerable thing! So I deeply appreciate that about her.

And #2. It was soooo helpful in distinguishing my voice and my message in my brand & copy. Lois really sought to understand me and the vision that I had for my business and from there helped me to create amazing copy in the form of emails, reels, landing pages, and more. While working with her, I gained over 60,000 followers and I launched my biggest program to date up until that point.

Working with Lois helped me to solidify and refine my ideas, grow my impact, and uplevel my entire business. I recommend her teachings to everyone and anyone who’s looking for support around copywriting, messaging and voice!

- Kelley Cama, relationship expert, women's coach & educator

the modules

Are you getting excited yet?

8 modules, 8 workbooks and 16 weeks of copywriting, messaging & writing in a unique mastermind that will teach you how to write copy so good that brands, clients and customers will be tripping over themselves to sell their ideas TO YOU.

introducing

Rebuild your relationship with writing from the ground up. In this module, we strip away the pressure to perform and reintroduce writing as a practice, not just a product — so your best ideas stop hiding behind perfectionism, performance, or “content” pressure. You'll learn:

➔ The daily writing ritual used by history's most brilliant minds that will solve 90% of your creative blocks (I've taught this to bestselling authors)
➔ The forgotten practice that Hemingway, Didion, and every great writer in history used to generate ideas so compelling they're impossible to scroll past
➔ My 15-minute method for extracting ideas from your subconscious that are so distinctly yours, they make competition irrelevant overnight
➔ The little known technique that turns your seemingly random thoughts into a coherent philosophy your audience will follow religiously
➔ How to implant "idea seeds" that bloom into full-fledged movements while others are still A/B testing button colours
➔ The thought-leadership filter that separates forgettable content from the kind people screenshot, save, and send to friends at 2am

In this module, we pull your voice out from under the rubble of industry noise, niche-speak, and performance. We’ll dig into the reason your best thoughts stay stuck in your throat, how to write with more clarity (and less compromise), and how to develop a tone that people could spot blindfolded. Because if you want to be the one they remember — you’ve got to sound like someone they’ve never heard before.

➔ Why 'writing like you talk' is the worst advice you've ever received (and the sophisticated alternative that actually builds recognition)
➔ The voice excavation work and calibration methods that make your writing instantly recognisable even without your name attached
➔ The psychological reason your best ideas stay trapped in your head (and the two-step process to release them without self-censorship)
➔ How to develop the courage to say what others won't (without risking cancellation or alienating your ideal clients)
➔ The "noise reduction" technique that filters out industry jargon and lets your authentic brilliance shine through

Most people try to differentiate by being louder. In this module, you’ll learn how to become incomparable. We’ll build your unique intellectual territory — the philosophies, frameworks, and language that make your work impossible to replicate. You’ll uncover a message so precise, so potent, and so unmistakably you that the right people can’t help but remember it... and the wrong ones can’t copy it, even if they try.

➔ The world-building framework that carves out territory so distinct, others can only enter as visitors, never as competitors
➔ The three invisible elements of undeniable positioning (miss even one and you'll forever be seen as interchangeable)
➔ How to design an offer ecosystem that solves problems your competitors don't even recognise exist
➔ The "intellectual architecture" method used by thought leaders with cult-like followings
➔ Why most positioning exercises fail (and the subversive alternative that creates immediate intrigue)

This module shows you how to write in a way that makes the right people feel like you built the entire thing just for them. You’ll stop chasing virality and start cultivating real connection — the kind that lingers, loops, and leads to relationships, collaborations, and clients who stick around. Because when your voice becomes a home, people find a reason to stay.

➔ The psychological shift that transforms passive readers into active community members (without creating more content)
➔ How to identify the specific people meant to be at your table (versus those who should admire your work from afar)
➔ The 'invisible thread' technique for writing one piece of content that resonates differently with each ideal reader
➔ The conversation-starting framework that positions you as the natural leader in discussions others are afraid to initiate
➔ How to build your "idea jungle" – an ecosystem so rich with interconnected concepts that people get lost exploring it for hours

Forget everything you’ve been told about storytelling in business. This module burns the rulebook and shows you how to write stories that don’t just “build know, like, and trust” — they dismantle doubt, collapse distance, and make your reader say finally, someone gets it. You'll learn:

➔ The three elements of stories so compelling they override logical objections (and why most storytelling advice gets this backwards)
➔ The counter-intuitive "trust stack" that builds credibility faster than testimonials or credentials ever could
➔ The moment-to-money framework that transforms personal experiences into universal desire without feeling manipulative
➔ Why the hero's journey is dead (and the modern alternative that creates deeper connection with today's sophisticated audiences)
➔ The conversational structures that make your ideas spread like wildfire without ever sounding like marketing

This is where strategy meets substance. In this module, you’ll learn the exact principles behind copy that not only sounds good, but sells — and keeps selling. You’ll get practical frameworks that sharpen your writing, upgrade your messaging, and give you the kind of clarity that makes people say “I need this.” If your ideas feel muddy, your offers confusing, or your sales inconsistent — this is the fix. You’ll learn:

➔ Why “clever” copy can also be very clear (and convincing) — and what your words actually need to do to hit all three without sacrificing your voice
➔ The 3-part framework that makes every piece of copy magnetic, regardless of the platform or format, and how to write copy that actually feels like it was written by a person (imagine that).
➔ The transformation test that reveals exactly why your sales page is (or isn’t) converting
➔ The psychological reframe that turns curiosity into clicks and passivity into purchase
➔ How to write words that walk your reader straight to the buy button — without losing your personality or over-explaining
➔ The method that keeps your audience reading so long they forget to check their phone

Your offer is already brilliant. But if the way you’re talking about it doesn’t match the depth, clarity, and transformation you’re delivering? You’ll keep getting ghosted, glazed-over, or lowballed. In this module, you’ll build a launch copy ecosystem that feels like an immersive invitation, not a hard sell. You’ll learn how to write the sales page, the email sequence, and the social content you would stop and read — the kind that doesn’t just sell, it builds trust, positions you as a leader, and magnetises the exact people you created your offer for. You’ll learn:

➔ The only kind of “funnel” that doesn’t make you want to vomit — and how to build a launch ecosystem that functions like a red carpet, not a cattle drive
➔ The anatomy of a high-converting sales page that sounds nothing like a sales page (and makes your reader feel like they’ve already made the right decision)
➔ The launch messaging method that eliminates ‘low energy’ content and keeps demand growing across every phase, from pre-launch to close cart
➔ The content stacking strategy that lets you pre-sell your offer weeks before it opens — without a single cold DM or artificial countdown

Here, you’ll learn how to write in a way that reshapes perception, not just garners attention. These are the techniques that turn good writers into unforgettable ones: weaving strategy into story, embedding philosophy into sales copy, and making your message uncopyable. If you're ready to write at the level where your content becomes culture — this is where it happens. You’ll learn:

➔ The “layered language” principle that makes your copy feel both poetic and persuasive without losing clarity
➔ How to reverse-engineer virality without cheapening your ideas or diluting your depth
➔ The neuroscience-backed editing process that makes your words stick in readers’ minds (and wallets)
➔ Why most writers accidentally weaken their strongest points — and how to deliver knockout lines without overexplaining
➔ How to “stack insight” in a way that builds authority and intimacy, one sentence at a time
➔ The number one advanced copywriting technique for increasing conversions on sales pages, ads & social posts by simply changing this one thing

The full VIP Sweet Talk Experience

Beyond the modules, Sweet Talk is an intellectual and creative immersion that transforms not just your writing, but your entire relationship with your business:

Bi-Weekly Coaching Sessions
The kinds of conversations that excavate your most valuable ideas and translate them into magnetic messaging that positions you as the only obvious choice.

Live Copy Clinics
Workshop your real-world writing in live copy clinics where you'll get the kind of incisive feedback that identifies your blindspots and amplifies your strengths.

Guided Writing Circles with 1:1 Support on Your Words
A weekly date with your creativity — with breakthrough prompts, real-time feedback, and scheduled time to write words that actually move the needle.

Guest Expert Vault
Real experts. Real depth. Real skills. Learn from the best on everything from pitching to LinkedIn to wealth expansion — and apply it to your business immediately.

Private Community
Join an intimate cohort of equally thoughtful, creative entrepreneurs who understand that true business success comes from intellectual courage, not cookie-cutter tactics.

Comprehensive Module Workbooks
Each module includes extensive workbooks filled with provocative prompts, proven frameworks, and practical exercises designed to extract your most valuable thinking.

Custom Notion Dashboard
Access a meticulously organised digital headquarters that houses all materials, resources, and becomes the fertile ground where your ideas cross-pollinate and evolve.

Early Module Access
Begin your transformation a full two months before our official start date, using the foundational modules to excavate your unique voice and positioning.

“What you say in advertising is more important than how you say it.”
― David Ogilvy

MODULES-ONLY SWEET TALK

Just here for the modules?
Not everyone wants (or needs) the full coaching experience — but that doesn’t mean you should miss out on the magic inside this curriculum.

The Sweet Talk Modules-Only Edition gives you immediate access to the core content, tools, and writing frameworks that have helped hundreds of creatives build unforgettable brands, write career-defining copy, and finally sound like the most powerful version of themselves.

No live calls. No community. Just you, your words, and the most transformative writing education on the internet.

Perfect if you're:

  • A self-starter who learns best solo and on your own schedule
  • Already working with a coach or in another container and want to deepen your copy + messaging skills independently
  • Not quite ready for the full mastermind but want to get your hands on the exact tools and strategies we use inside Sweet Talk

You’ll get:

All 8 modules of the Sweet Talk curriculum (released over 8 weeks)

8 extensive workbooks with writing prompts, exercises, and copy frameworks

A Notion dashboard to house your work, voice, and message

12 months of access to the modules + workbook library

This isn’t a watered-down version.
It’s the same mind-expanding, career-defining curriculum — minus the coaching, copy editing and live support. Modules-only is available to purchase between May 19th & May 30th only. Waitlist will be first to know.

PLEASE KNOW THAT

THE CULTURE IS BROKEN

BUT YOU DON'T HAVE TO BE

Always producing. Always performing. Always pretending.
Smiling through grief. Selling through burnout. Showing up when your body’s begging you to stop.

Somewhere along the way, “visibility” became a stand-in for worth.
“Showing up” became a metric for value.
“Being a leader” meant performing an impossible level of perfection.
And writing — your most powerful tool for connection — became another task on a never-ending list.

We’ve normalised a way of doing business that leaves no room for being human and formulises everything that makes our marketing actually fulfilling and enjoyable.

No space to be messy, soft, slow, scared, undone, in process.
No time to write the words that mean something because we’re too busy trying to keep up with the algorithm or force ourselves into someone else's funnel blueprint.

BUT HERE'S WHAT I REALLY WANT YOU TO KNOW:

The most powerful businesses of the next decade won’t be built on truth, not trends.
On people brave enough to say something real.
To build trust through writing that moves people.
To let marketing become a body of work — not a trap you resent.
To be human first, business owner second — and still wildly successful.

Sweet Talk isn’t just a program.
It’s a place to reclaim your voice, rebuild your writing practice, and root your business in the kind of expression that makes everything else easier.

We are not here to perform.
We are here to create, to connect, to be felt.
We are here to write the kinds of words that carry our work farther than we ever could on our own.

This is the shift.

Come be part of it.

We' ve been taught to run our businesses like machines...

Sweet talk sells out with just a couple of emails every time

Because what we do here changes everything. Past students call it "life-altering," "revolutionary," and "the missing piece." We go deeper than strategy, further than formulas. This is where you:

  • Make friends with your voice's true power, not just your "brand voice"
  • Master the art of provoking desire without manipulation
  • Learn to write copy that feels like poetry but converts like direct response
  • Transform your business into a magnetic force for your perfect-fit people
  • Build a community that feels like they've been waiting their whole life to find you

Sure, you'll master every copywriting fundamental:

  • Landing pages that convert cold traffic at 82.7%
  • Emails that hit 76.9% click-through rates
  • Social content that stops the scroll and starts movements
  • Sales pages that feel like love letters to your ideal clients

But that's just the beginning.

While traditional copywriting courses teach you to follow formulas, we teach you to break them. While they focus on "pain points," we focus on possibility. While they teach you to fit in, we dare you to stand out.

THE QUESTIONS YOU MIGHT BE ASKING RIGHT ABOUT NOW...

Q: When does it start and how long does it run?

A: The live round of Sweet Talk begins in August 2025 and runs for 16 weeks. You’ll get early access to the first 4 modules in June to start shaping your message and building your foundations before we kick off live.

Q: Do I need to be a strong writer already?

A: No, but you need to be willing to do the work and you should WANT to be a strong writer. I’ve worked with CEOs, founders, politicians, creative writers and thought leaders who don’t love writing marketing — but they know they can’t keep winging their message. They know their words are the foundation of their movement and they’re ready to build something undeniable. If you’re open to working through ideas, answering the right questions, and refining your language alongside me, you will leave this process with messaging and copy that feels effortless and fully yours. And you'll have a way easier and more enjoyable time writing for your business after.

Q: What’s included in the full Sweet Talk experience?

A: You’ll get access to all 8 modules, 8 deep-dive workbooks, a private Notion dashboard, weekly coaching calls, live copy clinics, guided writing circles, and a private community of creatives who actually get it. You’ll also get access to our expert guest training vault and coaching from Lois inside calls and in between sessions in weekly office hours on Circle (our community platform).

Q: What if I can’t make the live calls?

A: Every live session is recorded and added to your dashboard. You’ll never miss out on the learning — and if you want written feedback, you can submit your writing to the Circle group or copy clinics in advance. But, we always offer two options to suit timezones across the globe, so chances are you will be able to at least make half of them.

Q: I’ve done a lot of copywriting courses already. How is this different?

A: SNAP! LOL. I've done many, too. Over the last decade or so. Most courses teach you formulas. Sweet Talk teaches you thinking. You're not JUST learning what to say — you're learning how to develop ideas worth saying, how to position your work, and how to use writing to move people, not just sell to them. This isn’t just a book of swipe files and templates (although you will get a lot of structure, prompts, exercises and templates for when you need them) — it’s your message, sharpened.

Q: Is this mostly for service providers? Coaches? Creators?

A: Sweet Talk is designed for any entrepreneur, founder, or creative who sells with their words. Whether you’re a coach, strategist, designer, educator, healer founder-led brand or hybrid — if you have something to say, and something to sell, Sweet Talk is for you.

Q: Do I need to have a clear niche or offer already?

A: Nope. In fact, a lot of people come to Sweet Talk because they’re pivoting, rebranding, or repositioning. If your work is evolving, or you’re ready to step into a more powerful version of your voice — this is exactly the space for that.
Got more questions? DM me on Instagram, I'd be happy to jam with you about whether this is the right fit for you right now x

“The best investment I have ever made in my business.”

Ever since we started working together i’ve had non-stop conversations with people that all fit the category of perfect-fit client. this has easily been the best investment i’ve ever made in my business

— Blake, Founder, Coach, Train with Blake

01 / 06

“It was Lois that truly understood what I now know is my purpose.”

It was Lois that truly understood and saw what I now know is my purpose. In those early stages she gave me the confidence to be bold with my messaging.If you want somebody who listens, is in your corner and understands where you need to go (before you do) then hire her NOW!

— Anna Woods, Founder of Positive Retail

02 / 06

“The best copywriter I've ever worked with. Simple.”

Lois is the best copywriter I've ever worked with. Simple. I've never met anyone who can turn websites into money-making machines just with words like Lois can. She blows our clients minds every time.

— James, CMO & eCommerce expert

03 / 06

“It's not often you come across a proper word person.”

You know you're reading a good writer because you feel that person when you read it. It leaves an impression. There's some substance that sticks with you. And today, with all the notifications and inflation and "recession 'round the corner" and 343 unread emails and Netflix...that's absolute gold.

— John Harrison, Top Copywriting Voice

04 / 06

“If you're on the fence, DO IT!”

If you're on the fence about working with her, don't hesitate!! I can highly recommend working with Lois. She takes so much load and pressure off your plate, so you have more space to create your best work.

— Matt Cama, Online Business Expert, Relationship Coach

05 / 06

06 / 06

“I can breathe a sigh of relief knowing the work will just flood in."

To say I enjoyed working with her would be an understatement. I am so glad I took a chance and invested because I can honestly say I'm breathing a sigh of relief knowing that the work will just continue to flood in.

— Alex Rios, Lawyer

06 / 06

what are people saying!?

KIND WORDS from past clients

Lois is not just a copywriting coach she is an expert in creativity and strategic brilliance in all realms of marketing, messaging, and social media. Engaging with her teachings is a completely immersive experience in compelling storytelling and persuasive communication. What sets Lois apart is not just her profound expertise but her infectious humor and unparalleled ingenuity. She possesses a rare blend of qualities that makes learning from her not only incredibly informative but also immensely enjoyable.

She has the extraordinary ability to distill complex concepts into digestible, actionable insights, making excellence in writing accessible to all, and English isn't even my first language. Whether you're a novice seeking to find your voice or a seasoned pro aiming to refine your skills, there's no one better to lead you through this than Lois—a true maestro in the art of communication. Engaging, witty, and genuinely invested in your success, Lois doesn't just teach you to write; she mentors you to find messages that leave a lasting impact.

- Jessica Fabrizi, PR expert & educator, Singapore Airlines

ONE MORE THING

I will never sell something to a person or a brand that doesn’t need my services, who would be putting themselves in a bad position financially if they used my services or who aren’t totally confident in using my services.

So, if you can happily tell me that:

1. You need to learn how to write really good effin copy
2. You won’t be in a bad position financially immediately upon investing in this course
3. You are confident in my ability to teach you the good goods and you're prepared to do your part…

Then, please, hit that button like it’s 2005 and we're all just discovering what Facebook advertising is.  I don’t want you to fry your nervous system and try to force immediate ROI. That never ends well for anyone (no shame).

Hay becas disponibles para mujeres emprendedoras en Costa Rica. Envía un correo a hello@weareupclub.com para aplicar. (Disponibilidad limitada).