➔ Writing practices that will change your life + business (the same ones that changed mine)

➔ Imagine if you could paint (very convincing) masterpieces with your words, every single time you sat down to write. This one unassuming exercise has the power to transform the way you write when it's built into your daily routine

➔ Learn how & where to cultivate fresh ideas so that you never run out (including a completely forgotten method that all of writing history's greats have used)

➔ My guided thought-leadership filter to perfect the art of showing up as a leader while being yourself – the only thing nobody else can compete with

➔ Master the mechanics of communication that makes people feel seen, so your words become a mirror reflecting your audience's deepest desires & you stand out as the obvious choice without being sleazy or weird

➔ Learn the better market research methods to write hyper-specific copy, regardless of how broad or narrow your "niche" is, so you don't sound like everyone else. Because if you're missing this in your process, you're not selling anywhere near as much as you could be.

➔ Expertly define your audience to speak to the right people and repel the wrong ones so you can write with more power, impact and precision

➔ What does it really mean to "build a community"? Why is it all people are talking about? Because all of the biggest, best and most impressive brands in the world have this one thing nailed. And, yes, you can do it too.

➔ Learn powerful & proven storytelling principles and frameworks & my method for connecting stories to sales - a lot of the education around storytelling in marketing isn't actually applicable to most normal or small-sized businesses.

➔ The biggest risk you run with your copy is not pissing people off, but boring them to death – write engaging story-driven sales copy with this age-old technique.

➔ We'll investigate what it really means to evoke emotion and build connection through your words – in an ethical, beautiful, undeniably human way.

➔ Learn old-school advertising skills based in proven sales-psychology to write compelling hooks, concepts and unique ideas for headlines, subject lines & hero copy (from the days when you'd be fighting for air time on a newspaper page full of ads, sometimes all selling the same things).

➔ Everything you need to know about how to write a timeless, effective, high-converting landing page, sales page, web copy or email is in this module. I'm going to teach you not just what the technique is and how to do it but also why you need to do it. 

➔ Learn my method for naming, writing taglines & explainer statements for any new offer.

➔ How did I write a newsletter that got a 76.9% Click Through Rate? (true story) what was the method that inspired my recent landing page that converted cold traffic at 82.7%? I'll walk you through specific, real world examples in detail, along with the research methods, frameworks and thought processes behind them.

➔ This module has been thoughtfully designed with real-world examples to help you, not just cut-and-paste a formula, but truly start to think like a copywriter. So you only have to hire one if you really want to (and when you do, you'll know how to spot a good one).

➔ Find and refine your own personal writing style and unique point of view - no more hype, pain-point-poking, OTT sales copy that feels like something you would never say out loud. Because it's actually way more effective to sound like you (nobody else can do that).

➔ Be excited (instead of terrified of judgement) to boost your visibility as a thought leader and let go of the unnecessary pressure you've put on yourself to be perfect in your expression. 

➔ Learn why long copy is often better than short, as long as it's done well… goodbye hours of unnecessary editing.

➔ Make your voice & message THE thing everyone loves about you.

➔ Make your writing infinitely more conversational and relatable with a method called the TRI method that you can use to land back into you whenever you get a bit too caught up in what everyone else is saying.