1:1 messaging & copy coaching
MESSAGING & COPY COACHING that EMPOWERS YOU TO SAY IT LIKE NOBODY ELSE & SELL IT LIKE NEVER BEFORE
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Copy & messaging coaching & consulting for thought leaders and brand founders who are bored of feeling filtered.
You're a maverick. A renegade. A creative on a mission. A thought leader with a message that could move mountains (and bank accounts). But somewhere along the way, your voice got a little... diluted? Tired? Bored? Over all of the same people saying all of the same things? And your message feels muddled. As a result, you feel like your copy isn't quite communicating your genius. But you've tried outsourcing it, and that never felt right to you either.
It's time to go deep, get raw, and let your unfiltered genius explode through every single word.
Here's what we're doing...
01
bi-weekly 1:1 coaching calls
60 minutes of uninterrupted, focused attention on your copy, your messaging, your voice, your thought leadership. We'll dig deep, untangle knots, and unearth the gold in your thoughts. Here's what's important for you to consider here: I am a working writer. I am IN the trenches, testing, optimising, constantly adapting and understanding what works. I didn't just show up one day and decided to become a 'business' coach. This is my entire life and career.
02
unlimited voice note support
Got a burning question at 2am? Did your life's greatest idea finally present itself in the shower? Just send me a voice note, and I'll get you back within 48 hours, with guidance, feedback, a quick copy-edit and co-creation. I don't actually love the word "coach", what I do with my private clients is much more like consulting. I get INTO it with you. I will edit & write copy with you. We will be ideating new offers and messaging in voice notes in between calls.
03
customised frameworks and wireframes
I'm literally gonna straight up hand you my treasure-trove of messaging frameworks and copy wireframes -- the very gold that's taken my entire career to muster -- tailored to your unique business and brand. These aren't just pretty PDFs - they're gonna be your new BFF to save you time and make you look as cool as you are.
04
Your very own notion dashboard of truth and POWER AND magic garden fairies
Consider this your language bank and messaging atelier. The landing pad for your next expansion (not to sound dramatic, JK I love being dramatic). You'll have a scratch pad, a content calendar, a sales plan, messaging prompts, creative writing tools a launch flow and anything else you might need.
05
Content strategist and copy-editor in your pocket
There's no surface-level advice here, no cookie-cutter templates, no "formulas" that make you sound like everyone else and their dog. Every minute of our time together is focused on actively improving your copy, refining your messaging, web copy, social media, online presence and strategising your next offer. With the occasional belly laugh (ok maybe not occasional). You'll have me right there with you, in the doc, in your content calendar, in your launch plans - ideating, editing, polishing like I'm your copy wingwoman.
FUCK YES!
What can we cover?
➔ Writing website copy that feels, and sounds, like YOU but maybe even better (and YOU get to write it)
➔ Creating offers & launches that have your ideal clients clamouring, sweating and cursing to push that "buy now"
➔ Planning content that positions you as the go-to voice in your space without sounding like a doughnut
➔ Acting as your on-call copy editor and content strategist, ready to polish your words and plan your communications on tap. ERM YES WE'RE EDITING THE SOCIAL CAPTION IN WHATSAPP LIKE WE'RE TEXTING YOUR DATE FROM LAST WEEK!?
How could we not change the damn world together?
The sky's the limit, but here are some options:
➔ Brainstorming new offers, angles, and ideas that you cannot WAIT to get up and fling onto your audience
➔ Diving into your copy together during our calls, ideating, editing, and improving in real-time
➔ Guiding you through my proven messaging process week-by-week so we uncover the gold and say what you REALLY want to
➔ Mapping out your year's worth of communications, so you never have to wonder what to say or when to say it
Imagine us sat here drinking shandies and putting the world to rights? Me and you and ALL OF THAT POSSIBILITY???
“You literally changed my life and taught me so much about messaging, branding and copywriting
You gave me the confidence to fully show up both in my work and my personal brand and I could never thank you enough. I've even been hearing your words when I'm coaching people on the team haha!
— LORNA EVANS
How Works
it
Initial Consultation
We'll have a virtual coffee date or chat shit in the DMs about your biggest hopes from private coaching so we can settle in together and make sure it feels like a good fit for both of us. I want you hitting that fuck yes button like you mean it.
The kick off
In a 90-minute intensive 1:1 session, we'll get right into the deep shit. Your story. The things you're scared to say. The things you've told yourself are irrelevant. Your genius. Your unique positioning, identify your ideal clients, and start sketching out the broad strokes of your copy & messaging strategy.
the game plan
Based on our kick off, I'll design a custom plan for our 1:1 work. We'll identify your top priorities, set actionable goals, and map out milestones to achieve over the course of our 3 months together.
THE NOTION HUB
I'll set you up with your very own Notion dashboard, complete with all the resources, templates, and frameworks you need to succeed. This will be our shared space for brainstorming, feedback, and tracking your progress. With the occasional 'WOO OMFG IS THIS REAL' celebration from me cuz I'm a Leo sun and I only know how to love and support aggressively.
Anna found her message, purpose & launched her dream business
“It was lois who first really saw what i now know is my purpose”
She quickly identified the parts of me that I want to be known for. It was her that truly understood and saw what I now know is my purpose. She gave me the confidence to be bold with my messaging.
Kelley found her voice & hit 90,000 followers
“it was so helpful distinguishing my voice, my message and who i want to be.”
Lois really sought to understand me so we could bring that into my copy. She is such a warm, loving person to be around and I deeply appreciate that about her. While working together I defined my voice, my impact, my message, grew over 60,000 followers to hit above 90k and had my biggest program launch to date.
jules 3x HER following, BOOKED DREAM SPEAKING GIGS
“with Lois' support i was able to step into the leader i'm meant to be”
Having her in my corner has felt like a 'secret hack' (even though there aren't any). I love her straight-talking, honest business advice & approach. Her copy is genius. Working with her I've tripled my following, launched my first (dream) group program, and booked speaking gigs that were literally on my vision board.
claire added multi 6 figures in revenue
"the copy, messaging and strategy she created generated over 6 figures in profit"
Working with Lois, I launched two new signature offers that she wrote the copy for and was also behind the messaging and strategy, they have been integral to my business' forward motion and generated over 6 figures in profit just in the first launch, they are signature offers still to this day. I'm not sure where I'd be without her.
I would have written a shorter letter but i didn't have the time
Copywriting isn't as easy as some 3-step blueprint, no matter what the gurus would have you believe...
If it was it would have taken me a hell of a lot less time to get to where I am in my career now. My coaching isn't about offering you a 'short cut', I'm here to help you get really fucking deep, bring the joy and art back to your work and your writing, remember who TF you are and have the confidence to stand back up in the world and say, "this is it". If I can help even ONE more amazing woman do that, I'll die a happy little old lady one day.
I have very limited capacity for coaching in this way and open spots once every quarter, so once you're on the waitlist keep an eye out for when the doors do be opening.
gimme the details ▸
I've been sitting here staring out the window, trying to figure out how to put into words the incredible impact Lois has had on me, and developing the brand strategy for TIB and This is Beauty.
So much so my coffee has now gone luke warm and I’m certain my elevens have got more pronounced (the lines between your eyebrows). Cheers there. Because the truth is, words almost seem to fail me. Lois's talent is just... ineffable. However, I will try and summarise.
I never considered myself much of a copywriter. Someone with a big vision and a tonne of passion, yes, but my excitement often outpaces my ability to articulate it clearly. So when I started to work with Lois, magic actually happened. Lois had this insane ability to crawl right inside my head and with laser focus, exact my exact vision so perfectly I swear she brought tears of joy and relief to my eyes.
FINALLY. Someone who GOT IT.
She took my jumbled ideas and transformed them into clear, impactful messaging with a clear structure and actionable advice. And to say she just as hyped as I was about the impact I wanted to make is an understatement.
What from This is beauty, has to say:
Lorna,
What Lorna, from this is beauty, has to say:
Her enthusiasm for every piece of work was contagious, and it gave me the confidence to be bolder, more assertive and PROUD of my work.
The best part, was that Lois and I had brilliant conversations. She challenged my thinking in the best way possible and became my biggest cheerleader.
And the results? People loving the brand. Copy that sparks the RIGHT conversations, copy that’s impactful, an engaged and passionate community and we’re being spotlighted by the leaders in the beauty space for the positive impact I wanted to create in the industry. And now we are leaders in our own right. (Mission accomplished).
(Just ONE of the posts we wrote together generated over 21000 likes, 3,000 saves and sparked exactly the kind of conversation I was hoping for).
As for me? Lois gave me the push I so desperately needed to step into my power and not be afraid of writing!
So if you’re looking for a copywriter who goes beyond words. Someone who can translate your vision into brand magic, challenge you to grow, and celebrate your wins like their own. Look no further than Lois.
follow me home @weareupclub
Let's be mates
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on Pinterest I'm just tryna be cute
on LinkedIn, I'm anything but professional
@weareupclub