Write your biggest ideas into existence—without compromise, without censorship, without hesitation
You've built something extraordinary. Your work is creating real change. But something's missing in how you tell that story — and you feel it every time you sit down to write.
Maybe it's the gap between the impact you know you're making and the words you use to describe it. Maybe it's the constant tension between sounding professional and sounding human. Maybe it's this feeling that your voice has so much more to give, you're a creative with a voice and you want to USE it to it's fullest power.
Or maybe it's the nagging sense that you're still playing small with your message, censoring your sharpest insights, holding back your boldest ideas.
undeniable
For over a decade, I have been walking the tightrope between art and commerce and proving they were never separate to begin with. Through my signature frameworks that merge creative writing with conversion copywriting strategy, I help visionary leaders and creatives write their biggest ideas into existence.
Leaders work with me inside The Vortex to liberate their most powerful, uncensored expression through writing and marketing that changes how people think and messaging strategy that sharpens their perspective while shaping entirely new possibilities in the world. My approach asks you to find the humility to question your own thinking, the audacity and resilience to express even your most controversial ideas and build a business that feels as creatively fulfilling as it is profitable.
welcome to
you're ready to be the one they reference
Your ideas are already shaping the conversation — but not in the way they could. You see people circling your concepts, borrowing your language, even building offers that look eerily like yours. And while you could take it as a compliment, you know the truth: your message isn’t as sharp, distinct, or undeniable as it could be.
This is where that changes.
No more second-guessing. No more diluting. No more keeping your sharpest ideas locked in drafts. You’ll develop the kind of thinking, messaging, and positioning that commands respect in rooms you haven’t even entered yet.
Create intellectual property so distinct, it becomes synonymous with your name.
We’re not just packaging what you know; we’re turning it into a body of work that can’t be replicated. Your concepts will become frameworks. Your insights will be the ones people cite. Your ideas will shape conversations long after you’ve left the room.
Write words that move industries — not just audiences.
Sales that feel effortless. When the words are right, you don’t have to fight to convince people. Together we will turn the right words into momentum, position you so powerfully that your ideal clients, partners and collaborators can't think of anyone else.
Trade generic content for thought leadership that actually leads.
We strip away every tired, templated talking point until you’re left with something entirely yours — a perspective so sharp, it becomes impossible to ignore.
Write marketing so potent, it builds a legacy.
Your words aren’t just selling a service. They’re shifting culture, defining new categories, and making your brand the reference point in your space. No more playing in the margins of what’s already being said. It’s time to own the conversation.
Here's how this works...
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01
2 x deep strategy sessions
Once at the start and then again at the 8 week mark, we'll meet for deep 90-minute strategy sessions that shape the next evolution of your work. They are intensive creative excavations where we mine your lived experience for storytelling gold, map out your next strategic moves, and turn your boldest ideas into actionable plans. Between establishing your core narrative & messaging architecture in session one, developing your web copy, content and launch strategy in session two, and then creating your future implementation framework before we finish, each session builds upon the last to create lasting momentum
02
unlimited voice note support
Got a burning question at 2am? Did your life's greatest idea finally present itself in the shower? Just send me a voice note, and I'll get you back within 48 hours, with guidance, feedback, a quick copy-edit and co-creation. In between calls we are working together in Notion on execution of what we plan out in our calls. This is deep consulting work. I get INTO it with you. I will edit & write copy with you. We will be ideating new offers and social captions, nothing is off the table.
03
customised frameworks and wireframes
I'm literally going to straight up hand you my treasure-trove of messaging frameworks and copy wireframes — the very gold that's taken my entire career to muster — tailored to your unique business and brand. If there is something specific you need during our work together, just ask. Odds are it already exists in one of my workshops or digital products and we can customise it together for you.
04
notion dashboard of copywriting & messaging dreams
Consider this your language bank and messaging atelier. The landing pad for your next expansion (not to sound dramatic, JK I love being dramatic). You'll have a scratch pad, a content calendar, a sales plan, messaging prompts, creative writing tools a launch flow and anything else you might need. We'll spend a lot of time in here together during our collaboration, sending writing, ideas, offers, sales pages, you name it, back and forth.
05
Content strategist and copy-editor in your pocket
There's no surface-level advice here, no cookie-cutter templates, no "formulas" that make you sound like everyone else and their dog. Every minute of our time together is focused on actively improving your copy, refining your messaging, web copy, social media, online presence and strategising your next offer. With the occasional belly laugh (ok maybe not occasional). You'll have me right there with you, in the doc, in your content calendar, in your launch plans - ideating, editing, polishing like I'm your copy wingwoman.
When your message is undeniable, competition becomes irrelevant
THE IMPORTANT DETAILS
- 2x 90-minute strategy & coaching calls over 4 months
- Unlimited Voxer coaching for support on-the-go
- Unlimited reviews, copy-edits, co-writes + feedback on any and all of the messaging, content and copywriting you may be bringing to life
- Access to any and all of my copy & messaging offers, frameworks as and when you need them and personalised templates created on the spot for specific offers you're bringing to life — to make it literally plug and play
- A full messaging & content strategy, that we'll build out together
- Creative writing tools and writing exercises
- Notion dashboard full of prompts, templates, formats and idea generation methods
- I work with a very limited number of clients like this, when you work with me inside Undeniable, you are my VIP and you get a HUGE chunk of my time and attention.
INVESTMENT: 4 MONTHLY PAYMENTS OF $3300 USD
Because of the nature of this collaboration, it's really important that I understand a bit about you before we talk about getting stuck in together, this is a very intensive coaching / consulting combo — it's not a hands-off tell-you-what-to-do type deal & I want to make sure that this is the right fit for your goals (it doesn't matter where you are in your business, but you must be desiring a big shift in your overall approach to messaging, copywriting & how you show up in your marketing).
I will be in touch to let you know I have received your application and then again when there are spots becoming available if spaces are currently full.
THE QUESTIONS YOU MIGHT BE ASKING RIGHT ABOUT NOW...
Will you do all the writing for me?
No — and that’s a good thing. You could hire a copywriter to take it all off your plate. You could hire ME to take it all off your plate. But if that worked, you wouldn’t be here. For the same amount of work we'll get done together, handed off to someone else, you'd invest double the amount of money AND time, for words that don't ever feel like yours. This is for you if you're tired of outsourcing your voice and you WANT to do most of the writing in your business.
I’ll write drafts, create personalised templates, map your messaging strategy, and give you full access to any of my courses or tools that support your process. You’ll work through deep prompts and frameworks, articulate the truth behind your work, and bring the insights only you can bring. Then, we edit, refine, and implement — together. This is not done-for-you copywriting. This is an intensive, collaborative process designed to create messaging no one else could replicate — even if they tried.
Do I need to be a strong writer?
No, but you need to be willing to do the work. I’ve worked with CEOs, founders, politicians, creative writers and thought leaders who don’t love writing marketing — but they know they can’t keep winging their message. They know their words are the foundation of their movement and they’re ready to build something undeniable. If you’re open to working through ideas, answering the right questions, and refining your language alongside me, you will leave this process with messaging and copy that feels effortless and fully yours. And you'll have a way easier and more enjoyable time writing for your business after.
What if I’ve already hired a copywriter before?
Then you probably already know why this is different. Traditional copywriting services can give you words — but if the words don’t feel like they fit… if you’re still tweaking, adjusting or feeling like something’s missing, that’s not a writing problem. That’s a messaging problem. Lots of people can fill a page with clever copy. Very few have the kind of frameworks to refine your voice, define your intellectual property and create language so distinct it becomes a category of its own. This time, we’re not just writing — we’re architecting a body of work that will stand the test of time.
What will we actually work on together?
- Strategic Positioning – Defining the big idea behind your work, so you become the reference point in your industry.
- Core Messaging Development – The words, phrases, and frameworks that form the foundation of your brand.
- Website Copy & Sales Pages – Not just filling space, but creating a narrative that turns readers into buyers.
- Content, Storytelling & Thought Leadership – Distilling your ideas into sharp, compelling content that builds influence.
- Offer Positioning & Pricing Strategy – Ensuring your work is framed in a way that commands the respect (and price tag) it deserves.
- Voice & Intellectual Property – Developing concepts, frameworks, and original thinking that makes your work irreplaceable.
How do I know if I’m ready?
- You’re done playing small with your message and want to say something that actually changes the game.
- You know you need a deeper level of clarity to scale your work.
- You want to stop second-guessing your messaging and have crystal-clear, undeniable positioning.
- You’re willing to put in the work — not just to get the right words, but to own them and to uplevel in every way.
- This is for visionaries and founders who aren’t just building a business — they’re creating something that will be remembered.
“You literally changed my life and taught me so much about messaging, branding and copywriting
You gave me the confidence to fully show up both in my work and my personal brand and I could never thank you enough. I've even been hearing your words when I'm coaching people on the team haha!
— LORNA EVANS
How will business look on the other side when you are...
Converting lived experience into powerful content
Making the ordinary extraordinary through strategic storytelling
Creating marketing that feels like authentic creative expression
Leading important cultural conversations that matter
Take off the mask that's kept you from saying the damn thing
Building a movement through your distinct perspective
creating a body of work that creates real change
Anna found her message, purpose & launched her dream business
“It was lois who first really saw what i now know is my purpose”
She quickly identified the parts of me that I want to be known for. It was her that truly understood and saw what I now know is my purpose. She gave me the confidence to be bold with my messaging.
Kelley found her voice & hit 90,000 followers
“it was so helpful distinguishing my voice, my message and who i want to be.”
Lois really sought to understand me so we could bring that into my copy. She is such a warm, loving person to be around and I deeply appreciate that about her. While working together I defined my voice, my impact, my message, grew over 60,000 followers to hit above 90k and had my biggest program launch to date.
jules 3x HER following, BOOKED DREAM SPEAKING GIGS
“with Lois' support i was able to step into the leader i'm meant to be”
Having her in my corner has felt like a 'secret hack' (even though there aren't any). I love her straight-talking, honest business advice & approach. Her copy is genius. Working with her I've tripled my following, launched my first (dream) group program, and booked speaking gigs that were literally on my vision board.
claire added multi 6 figures in revenue
"the copy, messaging and strategy she created generated over 6 figures in profit"
Working with Lois, I launched two new signature offers that she wrote the copy for and was also behind the messaging and strategy, they have been integral to my business' forward motion and generated over 6 figures in profit just in the first launch, they are signature offers still to this day. I'm not sure where I'd be without her.
I would have written a shorter letter but i didn't have the time
I've been sitting here staring out the window, trying to figure out how to put into words the incredible impact Lois has had on me, and developing the brand strategy for TIB and This is Beauty.
So much so my coffee has now gone luke warm and I’m certain my elevens have got more pronounced (the lines between your eyebrows). Cheers there. Because the truth is, words almost seem to fail me. Lois's talent is just... ineffable. However, I will try and summarise.
I never considered myself much of a copywriter. Someone with a big vision and a tonne of passion, yes, but my excitement often outpaces my ability to articulate it clearly. So when I started to work with Lois, magic actually happened. Lois had this insane ability to crawl right inside my head and with laser focus, exact my exact vision so perfectly I swear she brought tears of joy and relief to my eyes.
FINALLY. Someone who GOT IT.
She took my jumbled ideas and transformed them into clear, impactful messaging with a clear structure and actionable advice. And to say she just as hyped as I was about the impact I wanted to make is an understatement.
What from This is beauty, has to say:
Lorna,
What Lorna, from this is beauty, has to say:
Her enthusiasm for every piece of work was contagious, and it gave me the confidence to be bolder, more assertive and PROUD of my work.
The best part, was that Lois and I had brilliant conversations. She challenged my thinking in the best way possible and became my biggest cheerleader.
And the results? People loving the brand. Copy that sparks the RIGHT conversations, copy that’s impactful, an engaged and passionate community and we’re being spotlighted by the leaders in the beauty space for the positive impact I wanted to create in the industry. And now we are leaders in our own right. (Mission accomplished).
(Just ONE of the posts we wrote together generated over 21000 likes, 3,000 saves and sparked exactly the kind of conversation I was hoping for).
As for me? Lois gave me the push I so desperately needed to step into my power and not be afraid of writing!
So if you’re looking for a copywriter who goes beyond words. Someone who can translate your vision into brand magic, challenge you to grow, and celebrate your wins like their own. Look no further than Lois.
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@weareupclub