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copywriting, coaching + consulting for visionaries & founder-led brands who are tired of choosing between strategic and authentic.

The art of
strategic expression

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 “Advertising is the greatest art form of the twentieth century.” 

—Marshall McLuhan

There's a voice inside you that refuses to be tamed.

Ideas that won't fit in templates.
Stories that could change everything
— if only you knew how to tell them.

This is where strategy meets soul. Where your truest expression becomes your greatest asset and we turn marketing into art without sacrificing results.

THE DEEPER STORY

make it count

Every piece of writing is a chance to change how people think. Every launch is an opportunity to shift the conversation. Every word you put into the world can either maintain the status quo or create entirely new possibilities. This is why my work centres around not just what you say, but how you come to say it. From writing your website copy to developing an entire body of work, we're always operating at multiple levels:

THE SURFACE

The immediate impact — copy that converts, content that connects, offers that change the entire game in your space, with the messaging to match

01 / 

THE STRATEGY

The broader vision — building genuine thought leadership, creating category of one positioning, developing intellectual property that scales

02 / 

the liberation

The deepest work — freeing your truest expression, expanding your capacity for complex thinking, turning your sharpest truth into your greatest asset

03 / 

kind words for my work

“She has this rare ability to see the work you're really here to do, often before you can see it yourself, and turn it into words that actually drive results"

Lois turned our message into a movement. Since implementing her frameworks, we've doubled our conversion rates while building genuine thought leadership in our space. I wouldn't hesitate in hiring her. You absolutely will not regret it.

- WENDY CHAN, cmo FOUNDATION.

Four options,
endless possibilities...

For visionaries ready to liberate their voice and turn it into their greatest strategic advantage. The Vortex is a sanctuary of and permission for uncensored thinking. Uncover your most powerful work and transform how you show up in the world.

The Vortex is perfect for you if:

  • You know there's a deeper level to your work waiting to be expressed
  • You're ready to stop playing small with your message and say the damn thing
  • You want to build a body of work that creates and drives real change in the world
  • You feel called to lead conversations, not just join them, and you have more to say
  • You're tired of sounding like everyone else
  • You know your words could be more powerful, but something holds you back

→ The Vortex (5-Month Evolution)

A focused deep dive to transform one specific offer or launch into something extraordinary. For 3 weeks, we're focused on finding the precise intersection between what you want to say and what your audience needs to hear.

The Intensive is perfect for you if:

  • You have a specific launch or offer that needs copy or messaging elevation
  • You're already a strong writer looking for strategic refinement & partnership
  • You want focused, intensive collaboration on one key project and a fast turnaround
  • You need to transform good copy into something industry-leading
  • You want to make your next launch feel like a creative revolution
  • You love writing but hate over-analysing

→ The Intensive (3-Week Collaboration)

learn more

GET IN TOUCH

Where art meets conversion. Full-service copywriting and messaging strategy for visionaries and founder-led brands who need their words to work as hard as their vision.

Choose me to write for you if:

  • You want a message that's intentionally brought to life by a messaging strategist & creative writer with 15+ years advertising experience & a masters-level, first-class degree in journalism
  • You're tired of choosing between strategy and authentic creative expression — you want marketing that masters both 
  • You're launching something significant that has to land and you want to get it right
  • You want strategy and execution handled for you, without having to lift a finger
  • You're scaling past 7-figures and need messaging that can carry your vision to the next level without neglecting the entire reason you started.
  • Your work is creating real industry change, but your current messaging isn't capturing its full impact

→ Done-For-You Writing & StrategY

For marketing teams and purpose-driven brands ready to turn their message into a movement. This is strategic communication development that goes beyond brand guidelines and equips you / your team to tell stories that shift culture while driving growth.

This is for organisations that:

  • Are committed to driving real change, not just talking about it
  • Need their external communication to match their internal innovation
  • Want to lead cultural conversations in their industry as a founder or team
  • Are tired of their messaging sounding like a cheesy version of their biggest competitor
  • Know their impact deserves more than standard corporate messaging
  • Are ready to take bold stances on issues that matter in an age of public scrutiny
  • Need to align team communication with company vision for fundraising or media
  • Need clear frameworks for expressing organisational values and ethics, even on controversial topics

→ Voice & Impact Strategy for Teams

learn more

GET IN TOUCH

strategic rebellion

WHAT i stand for

uncensored expression

creative liberation

intellectual artistry

cultural contribution

critical thinking

I believe in turning truth into strategy, perspective into power, and marketing into art. Because the most profitable messages often live in the spaces between conventional and controversial, between strategic and soulful, between what's expected and what's possible.

“Lois is unparalleled. I've hired hundreds of copywriters over the years and now I wouldn't hire anyone else.”


- Peter Carter, co-founder, Rainy City

follow me home @weareupclub

Let's be mates

on Threads, I'm the most chaotic

on IG I try to be valuable (sometimes)

on Pinterest I'm just tryna be cute

on LinkedIn, I'm anything but professional

@weareupclub