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Remember when you first started your business? That raw, electric energy of possibility? That knowing in your gut that you were onto something special? It was pure magic, right?
 
But lately, it kinda feels like you're suffocating under a pile of "best practices" and "proven formulas". Your copy reads like a watered-down version of everyone else in your industry. 
 
Your offers are solid, but they don't set your soul on fire like they used to.
 
And don't even get me started on your website. It's... fine. But "fine" doesn't cut it when you're on the cusp of your next big evolution… but WHO has time to rewrite their entire website, while launching new offers and serving their existing clients? 
 
You didn't land here, specifically, by accident. You're not here for another "10 steps to optimise your funnel" guide. You're not looking for some paint-by-numbers approach to copywriting that makes you sound like every other guru out there.
 
You're here because you're ready to fuck shit up. In the best possible way.
 
You've reached that delicious tipping point in your business where you're starting to feel serious momentum building under your wings, and you are, quite frankly, done playing small. Done with half-arsed web copy that feels like a straight jacket. Done with formulaic "messaging" that tastes like cardboard in your mouth.

You're ready to create offers that make you want to leap out of bed in the morning. To write copy that crackles with life, that feels like it was written by an actual human being (imagine that).
To slow the fuck down and get intentional about what you're putting out into the world.
 
To, not just build a business, but a body of work. An extension of your art, beliefs, philosophies, education, expertise, experience. Something undeniably yours.
 
Because, let's face it, the online marketing space isn't exactly inviting originality. It's a sandpit of sameness. A black hole of "best practices" that suck the soul right out of your work.
 
BUT THAT JUST IS NOT YOU.
 
At least, you absolutely do not want it to be.
 
You want to share the messages that have been burning a hole in your heart. To be gently (or not so gently) coaxed into a world of copywriting that feels like art but still sells like hotcakes. Because, well — that's kind of the point.
 
Your business is levelling up, your offers are levelling up, and your messaging needs to level up with it. You need copy and a brand voice that feels like it was tailored so exquisitely specific to you. You need messaging that lights you up from the inside out.
 
In short, you need a thought partner in crime. You need someone who will be your biggest hype woman. Someone who will care as deeply about your work and message as you do. Someone to actually LOOK into your business, your vision, to see it. To HEAR you. And, then help you translate that genius into words that feel MORE you. Because AI alone isn't cutting it and you know there's more under the hood.
 
That's where I come in.

ERM, LIKE, YEAH?

Investment starts at $6000 (3-6 month payment plans available)

WEBSITE COPY EVOLUTION

  • Complete website messaging strategy
  • Homepage to service pages that tell your story
  • About page that builds genuine connection
  • Sales pages that convert through storytelling
  • Brand voice guide for ongoing consistency

Choose between:

PRODUCT / SERVICE Launch Copy & Strategy

  • Full launch messaging strategy
  • Sales page that creates genuine desire
  • Email sequence that builds anticipation
  • Social content that creates momentum
  • Offer positioning that stands out

APPLY FOR EITHER OPTION

Investment starts at $12000 (3-6 month payment plans available)

LET'S GOOOOO

You need your message written by someone who understands both the art of storytelling and the science of conversion
You're tired of copy that either sells hard or sounds pretty — you want both, masterfully balanced
You're launching something significant and need every word to land with precision and power
You want to break through all of the endless noise our marketing world is drowning in, but you want to do it without sacrificing your truth or your profits
You believe your distinct perspective is your greatest asset—it just needs the right words
You're ready to turn your marketing into a movement, not just another funnel

i KNOW THERE ARE ENDLESS OPTIONS FOR COPYWRITERS OUT THERE, SO ONLY CHOOSE ME TO WRITE FOR YOU IF:

“The best advertising should make you nervous about what you're not buying.”

You want copy that creates and leads cultural conversation instead of just adding to the noise

LET'S WORK TOGETHER

Immediate best friends

This last stage is entirely optional, but usually what happens here is you are so delighted, you ugly cry, we become forever friends, you refer me to everyone you know. Even the ones who don't know what copy is. You name all of your children after me (yes all of them, Lois 1, Lois 2) etc.

04 / 

The polish

You gather your team of trusted advisors, your business besties, your dog, Sandra from accounts - whoever you need to give the copy the final seal of approval. I take their suggestions (as long as they're not completely ridiculous), wave my magic wand, and POOF - you have a document full of words wise enough to make your biggest critics weep.

03 / 

LET'S GOOOOO

The smoke will clear, the curtain will rise, and there I'll be, holding your dreams in words IN MY BARE HANDS. We'll reconvene for the grand unveiling, where I'll present the masterpiece (obviously) and together, we'll make sure every word is working its hardest. There might be tears (of joy, of course). There will definitely be virtual high-fives and possibly even some blow-kisses.

02 / 

The big reveal

Once I understand the brief, and you've poured your soul into my questionnaire, I will ghost you. But, in the good way. I retreat into my writing cave for a week, equipped with nothing but my laptop and your hopes and dreams. This is where the magic happens. I might emerge a little disheveled, possibly covered in ink, but I promise it'll be worth it.

01 / 

the disappearing act

We hop on a call and I dig deep into your brain. Your business, your audience, your dreams, your fears, what you had for breakfast on Tuesday last week and if it was any good - I want to know it all. By the time we're done, I'll know your brand better than your mum.

How I work

you're a curious little buggar aren't you? I like it...

This Is Beauty

rainy city

maybe studio

“You hit the bullseye on every possible level. You made me so excited about the mission and the work we’re doing.

You nailed my vision of this company completely. And you made it all sound very REAL and actionable, which has just reignited my spark for TIB and reminded me that we can actually make a difference in the world of beauty. I can’t thank you enough.”

-Lorna, Co-founder

“Lois is unparalleled. I’ve worked with so many copywriters over the years, and nobody comes close.

In the decade I’ve been working online, I’ve never met a copywriter like her. We now refer her to all of our clients, and every single time they come away smiling from ear to ear. The conversions her landing pages and ads get are night and day compared to anything else, and we’ve made millions.”

- Peter

“I've never felt so excited about my website, and I'm a web designer.

I have gone through so many iterations and uplevels of my brand, that redesigning the website to position myself as a full on studio, now that we have a team and are growing beyond what I ever thought possible, I really thought this part would be so hard. But you made it so easy. I am so excited about my business, my offers and I can't wait to share this website with the world.

— Hannah

proof is in the pudding (or the very well-written website)

Questions that are less frequent than they are fervent

HOW MUCH IS THIS GOING TO COST ME?

Web copy starts at $6000 & launch copywriting starts at $12000. The exact price depends on the project, deliverables and timeline but I promise it'll be worth every penny.

couldn't i hire someone cheaper?

YOU ABSOLUTELY COULD! I've been writing advertising for over 17 years, so my prices reflect that expertise. If your budget is lower, reach out! I have a lil black book of early-stage writers I personally have mentored that charge much less :)

how quickly can you 'whip this up'?

I like to move fast, but I'm no Gal Gadot. Depending on what we're working on, it usually looks something like: 1-2 weeks on messaging, another week for first drafts and a final week for copy-edits. You can't rush this process if you want it to be business-changing.

when do i pay?

I like how your mind works. 50% up front to secure your spot in my calendar and the rest when the words are in your beautiful hands and you're smiling like the cheshire cat.

“Lois is unparalleled. I've hired hundreds of copywriters over the years and now I wouldn't hire anyone else.”


- Peter Carter, co-founder, Rainy City

I'm LOIS. COPYWRITER, CREATIVE, mother of two small offspring, JUNGLE JEDI OF WORDS.

I've seen firsthand how the most important messages are made in the space between strategy and self-expression. Even for the biggest brands I've written for (and I've written for some of the world's biggest). So, if you're a business with something important to say and share, then the art is even more important for you.

My copywriting services are a partnership, the kind I wish I'd had during those long nights of doubt, when the weight of my ideas felt too heavy to bear alone. This is a place where your business expertise is as welcome as your wildest creative impulses. Where strategy and poetry can coexist. Where ROI & profitability is equally measured in peace & joy and fulfilment as it is in $$$.

I will neither turn you into a marketing machine or a tortured artist. But I will encourage you to blend all aspects of your voice — the visionary, the strategist, the poet, the challenger — into a singular force that can move your industry and touch hearts in equal measure. Not because I think it's beautiful (although I do) but because, it's also the best way to make serious money.

For 17 years, I've walked the tightrope between art and commerce, trying to grapple with the idea that the two somehow were separate. I know now that they are not.

from your guide & co-creator

A note

SO, wanna become a mini team more iconic than bonny and clyde?

I thought you'd never ask...

My copywriting projects tend to book up sometimes months in advance. So please always try to reach out with plenty of space in mind before you'd like your new copy to be live. I always keep a lil space in my calendar incase I feel like running away to Berlin, changing my name, dancing until Sunday and then changing my mind and coming home again.

If your project is exciting enough, I might bump you into my calendar in place of that rendezvous. But, I can't guarantee a fast start date. Reach out and let me know if it's urgent, we can chat :)

LET'S CHAT

I've been sitting here staring out the window, trying to figure out how to put into words the incredible impact Lois has had on me, and developing the brand strategy for TIB and This is Beauty.

So much so my coffee has now gone luke warm and I’m certain my elevens have got more pronounced (the lines between your eyebrows). Cheers there. Because the truth is, words almost seem to fail me. Lois's talent is just... ineffable. However, I will try and summarise.

I never considered myself much of a copywriter. Someone with a big vision and a tonne of passion, yes, but my excitement often outpaces my ability to articulate it clearly. So when I started to work with Lois, magic actually happened. Lois had this insane ability to crawl right inside my head and with laser focus, exact my exact vision so perfectly I swear she brought tears of joy and relief to my eyes. 

FINALLY. Someone who GOT IT. 

She took my jumbled ideas and transformed them into clear, impactful messaging with a clear structure and actionable advice. And to say she just as hyped as I was about the impact I wanted to make is an understatement. 

What             from This is beauty, has to say:

Lorna,

What Lorna, from this is beauty, has to say:

Her enthusiasm for every piece of work was contagious, and it gave me the confidence to be bolder, more assertive and PROUD of my work.

The best part, was that Lois and I had brilliant conversations. She challenged my thinking in the best way possible and became my biggest cheerleader. 

And the results? People loving the brand. Copy that sparks the RIGHT conversations, copy that’s impactful, an engaged and passionate community and we’re being spotlighted by the leaders in the beauty space for the positive impact I wanted to create in the industry. And now we are leaders in our own right. (Mission accomplished).

As for me? Lois gave me the push I so desperately needed to step into my power and not be afraid of writing!

So if you’re looking for a copywriter who goes beyond words. Someone who can translate your vision into brand magic, challenge you to grow, and celebrate your wins like their own. Look no further than Lois.