Copy club
A writing community that encourages you to go deep, build a writing practise and uncover your greatest ideas. And then gives you the tools to show them to the world in a way that builds movements, community, impact and sales.
Copy club is not where you learn how to write.
You already know how to do that. Copy Club is where you're reminded why you must write. It is a sanctuary for dangerous ideas—a safe place where you can bring your edgiest theories, where you can push the boundaries of your thinking, where you can practice challenging norms in your industry without fear of immediate backlash. It's where you get to articulate a vision so bold it even makes you uncomfortable, before you let the world tell you what to do with it.
It's like having a copy-editor, collaborator and a community of creative thought partners in your back pocket!
why is it that
everyone around you
is saying the same things
You've built an audience—big or small, you're proud of the community forming around your words, you know you have an important message, you've built a reputation, started to get deeper into your work, you're running a business you're proud of. But in the quiet moments, when you're alone with your words and the analytics of that last post don't feel too exciting, you feel it—a lil whisper, somewhere, that says, "There's more."
More depth. More truth. More impact.
You're not struggling to find your voice. You're grappling with the weight of its full potential.
And questioning your message has got you playing mental ping pong?
YOU'VE REALISED THAT "write like you talk" is
The question isn't whether you've got something to say
Advice
bullshit
the question is: are you ready to say it with all you've got? are you ready to back yourself 100%?
The world doesn't need more noise, more education, more "value". It needs voices of substance—your voice, in all its complex, contradictory, magnificent glory.
ESPECIALLY when you've spent years censoring yourself in every conversation.
copy club is perfect for you if...
- You're tired of self-censorship & holding back your boldest ideas for fear of saying "The Wrong Thing" or being publicly misunderstood
- You crave a space to explore messy, creative ideas that don't fit neatly into your content calendar or strategic plan
- You want to write stronger sales copy, that feels less sleazy, and launch new projects & offers faster, without overthinking about "conversion rates" or hiding behind cookie-cutter advice
- The larger your audience grows, the more you second-guess every syllable, so you're caught between the desire to push boundaries and not wanting to upset anyone
- The thought of being "cancelled" keeps you playing small, but staying silent makes you want to scream
- You've got more half-finished drafts than you can count (a testament to fleeting inspiration and subsequent crises of confidence)
- You feel a deep connection to writing as a practice and want to give it more importance in your life and work
Submit your work anytime, anywhere. Within 48-72 hours, you'll receive a detailed edit, complete with explanations for each suggested change (you can decide for yourself whether you want to accept it or not) so that you understand the 'why' behind every edit.
Along with edits, I'll often add thought-provoking questions designed to push your writing further. These prompts encourage you to dig deeper, challenge your assumptions, and uncover new dimensions in your work. It's like having a writing coach and editor rolled into one, my only goal is to help you feel more excited about the writing you're bringing to life.
Because accountability changes everything. Each month, you'll be invited to join a focused writing session. Because the energy of collective creativity is palpable. We begin by setting clear intentions – your personal commitment to what you'll accomplish within the writing time. Then, surrounded by the quiet determination of fellow writers, you'll dive into your work.
Whether you're writing a new blog, outlining a new offer, or diving into the next chapter of your book, the simple act of showing up, committing to your writing, and working alongside others who are doing the same can be all the difference. You don't need more time on calls. You need more time to write.
These circles create a rhythm in your writing life, it's amazing what can happen when you combine intention, focus, and the gentle pressure of positive accountability.
The vision of a lone writer toiling away is noneense. Writing thrives on collaboration, feedback, and collective idea generation. Even the best writers throughout history had editors, proofreaders, ideas people. In the Copy Club, we collaborate, brainstorm, and evolve together. The Copy Club community platform is always there for you to come to when you need a boost of confidence, quick feedback or help to bring an idea to life.
Thought partnership from like-minded creatives has been the secret of many of history's greatest writers. Hemingway would turn to F Scott Fitzgerald. JRR Tolkien had CS Lewis. Sylvia Plath had Anne Sexton. Anaïs Nin had Henry Miller. The list goes on. The idea that writing is a solitary activity where you continually produce world-changing ideas on your own and at lightning speed is bananas.
Includes templates, practices, prompts, and frameworks for:
- Audience journey mapping
- Sales launches
- Email & social media writing
- Creative writing and exploration
- Ideation
- Messaging and more
This is where we dig deep into the challenges, wins, and questions that arise in your writing. It's a space to share ideas, explore feelings, and seek guidance or ask for specific resources, templates or frameworks. Bring your works-in-progress for live feedback, ask for help in overcoming stubborn blocks, or seek reflections on your overall writing, offer creation or messaging strategy.
These calls are the place to shape your entire approach to your work, sales copy and practice and help you get your best work out into the world faster. Every month we have one writing circle and one community coaching session.
THE DETAILS
$500/month, with a $300 saving + bonus 1:1 audit for a 6-month upfront commitment
Limited spots to ensure personalised attention and a tight-knit community
“What you say in advertising is more important than how you say it.”
― David Ogilvy
copy club is designed to help you do things like
create a writing practice
Bring dream projects to life
Get out of your head
write the stories only you can
build momentum and community
Remember the first time a sentence you wrote gave you chills? The moment you realised your words could move someone to tears, to action, to change? That feeling isn't the exception—it can be your normal. But only if you're willing to show up, dig deep, and do the work. Writing is a discipline (copywriting is no different). It CAN change your life and business, but it takes work and consistent practice. In Copy Club, we remind you what you're here for. And you'll be surrounded by others who understand the struggle and ecstasy of bringing your full voice into the world.
make writing a priority
A note
I've seen firsthand how the most important messages are made in the space between strategy and self-expression. Even for the biggest brands I've written for (and I've written for some of the world's biggest). So, if you're a creator or small business, art is even more important for you.
Copy Club is the community I wish I'd had during those long nights of doubt, when the weight of my ideas felt too heavy to bear alone. It's a place where your business expertise is as welcome as your wildest creative impulses. Where strategy and poetry can coexist. Where ROI & profitability is equally measured in peace & joy and fulfilment as it is in $$$.
I will neither turn you into a marketing machine or a tortured artist. But I will encourage you to blend all aspects of your voice—the visionary, the strategist, the poet, the challenger—into a singular force that can move your industry and touch hearts in equal measure.
For 17 years, I've walked the tightrope between art and commerce, trying to grapple with the idea that the two somehow were separate. I know now that they are not.
Being a good writer as a marketer/ business owner is a non-negotiable in 2024
Solve your writing challenges and you solve 90% of your marketing challenges.
You don’t have to be naturally good at it, though. It’s a muscle you can build. But of all the muscles you need to build in business, writing is up there as probably the most important. (And arguably the most profitable.)
I've been sitting here staring out the window, trying to figure out how to put into words the incredible impact Lois has had on me, and developing the brand strategy for TIB and This is Beauty.
So much so my coffee has now gone luke warm and I’m certain my elevens have got more pronounced (the lines between your eyebrows). Cheers there. Because the truth is, words almost seem to fail me. Lois's talent is just... ineffable. However, I will try and summarise.
I never considered myself much of a copywriter. Someone with a big vision and a tonne of passion, yes, but my excitement often outpaces my ability to articulate it clearly. So when I started to work with Lois, magic actually happened. Lois had this insane ability to crawl right inside my head and with laser focus, exact my exact vision so perfectly I swear she brought tears of joy and relief to my eyes.
FINALLY. Someone who GOT IT.
She took my jumbled ideas and transformed them into clear, impactful messaging with a clear structure and actionable advice. And to say she just as hyped as I was about the impact I wanted to make is an understatement.
What from This is beauty, has to say:
Lorna,
What Lorna, from this is beauty, has to say:
Her enthusiasm for every piece of work was contagious, and it gave me the confidence to be bolder, more assertive and PROUD of my work.
The best part, was that Lois and I had brilliant conversations. She challenged my thinking in the best way possible and became my biggest cheerleader.
And the results? People loving the brand. Copy that sparks the RIGHT conversations, copy that’s impactful, an engaged and passionate community and we’re being spotlighted by the leaders in the beauty space for the positive impact I wanted to create in the industry. And now we are leaders in our own right. (Mission accomplished).
As for me? Lois gave me the push I so desperately needed to step into my power and not be afraid of writing!
So if you’re looking for a copywriter who goes beyond words. Someone who can translate your vision into brand magic, challenge you to grow, and celebrate your wins like their own. Look no further than Lois.
Anna found her message, purpose & launched her dream business
“It was lois who first really saw what i now know is my purpose”
She quickly identified the parts of me that I want to be known for. It was her that truly understood and saw what I now know is my purpose. She gave me the confidence to be bold with my messaging.
Kelley found her voice & hit 90,000 followers
“it was so helpful distinguishing my voice, my message and who i want to be.”
Lois really sought to understand me so we could bring that into my copy. She is such a warm, loving person to be around and I deeply appreciate that about her. While working together I defined my voice, my impact, my message, grew over 60,000 followers to hit above 90k and had my biggest program launch to date.
jules 3x HER following, BOOKED DREAM SPEAKING GIGS
“with Lois' support i was able to step into the leader i'm meant to be”
Having her in my corner has felt like a 'secret hack' (even though there aren't any). I love her straight-talking, honest business advice & approach. Her copy is genius. Working with her I've tripled my following, launched my first (dream) group program, and booked speaking gigs that were literally on my vision board.
claire added multi 6 figures in revenue
"the copy, messaging and strategy she created generated over 6 figures in profit"
Working with Lois, I launched two new signature offers that she wrote the copy for and was also behind the messaging and strategy, they have been integral to my business' forward motion and generated over 6 figures in profit just in the first launch, they are signature offers still to this day. I'm not sure where I'd be without her.