Copy club
No more weak hooks, mixed messaging, and over-done topics that even bore you. Inside The Copy Club, you'll gain the confidence to write provocative, persuasive copy that builds your authority, community, and income.
You want to be that voice your audience can't ignore, but everyone in your space seems to be saying the same things...
The Copy Club is like a private members lounge for thought leaders & creative entrepreneurs drowning in industries where everyone is regurgitating the same ideas. Inside, you’ll be treated to monthly copy clinics and hot-seat style coaching. You bring the ideas, I help you turn them into words that generate impact and sales and build tight-knit communities people want to be part of. All for $500/month.
It's like having a copy-editor, collaborator and content strategist in your back pocket!
you already know
Good copy sells
Weak copy actively repels
Torn between showcasing your brilliance, nurturing your community, and attracting leads, all while juggling client work and racing against the clock... It's exhausting and unsustainable. You're one bad client away from a business meltdown. Leads trickle in sporadically, mostly from luck or referrals. You spend more time second-guessing and stifling your voice than creating. But without a steady stream of dream clients, you're trapped. Unable to ditch the bad eggs or say no to unaligned projects, unable to give your best clients the treatment they deserve, unable to stand out.
When you don't have a clear, consistent message, you don't have a sustainable business.
And questioning your message has got you playing mental ping pong!
Let's be honest
You're a creative powerhouse. A genius with game-changing ideas. Your clients rave about you because you're just that damn good. But let's be real - you're not a copywriter. And you're beyond fed up with feeling like you need to be one just to get the recognition and results your brilliance deserves. You're sick of staring at that mocking cursor, wondering "what the hell am I trying to say?"
You don't want to outsource your thought leadership just to stay afloat on social. But damn, wouldn't it be nice to have a copy wingman in your corner? Someone to keep you accountable, remind you of your genius, and guide you towards the impact you were born to make?
Well, my friend, welcome to Copy Club. Your secret weapon has arrived.
Every month, you’ll be invited to two 2-hour copy clinics. You are guaranteed time in at least one of them, but can submit content or copy to be reviewed every time incase there's space. These calls are recorded so you can watch others and learn from their creation too (everyone will be asked to sign a confidentiality agreement to protect your work). In the clinics, I will open up your submitted copy and copy-edit with you, there and then, on the call.
I’ll mark it up, 6th grade teacher style, with ways to improve it, make it more powerful, refine your message, hooks, ideas & clarity.
We’ll meet one-to-one to kick off, to get the important stuff out of the way immediately. In this call we’ll uncover where you’re getting stuck, set some goals for your time in The Club, isolate your biggest obstacles and paint a very clear, attainable and exciting picture for where you really want to be in your business and with your writing this year and beyond. Post kick-off, we'll have community coaching and group Q&A every month.
You will always have the option to book extra 1:1 calls at a special Copy Clubber discounted rate.
The vision of a lone writer toiling away is outdated. Modern content thrives on collaboration, feedback, and collective idea generation. Even the best writers throughout history had editors, proofreaders, ideas people. In the Copy Club, we collaborate, brainstorm, and evolve together AND you have a full community of like-minded creatives to share the journey with. You'll also get a Copy Club Notion dashboard for us to collaborate in.
You’ll have daily inspiration and writing practices, a scratch pad for ideas, content themes, content calendar and a few ideas to get you started.
“The best investment I have ever made in my business.”
Ever since we started working together i’ve had non-stop conversations with people that all fit the category of perfect-fit client. this has easily been the best investment i’ve ever made in my business
— Blake, Founder, Coach, Train with Blake
01 / 06
“It was Lois that truly understood what I now know is my purpose.”
It was Lois that truly understood and saw what I now know is my purpose. In those early stages she gave me the confidence to be bold with my messaging.If you want somebody who listens, is in your corner and understands where you need to go (before you do) then hire her NOW!
— Anna Woods, Founder of Positive Retail
02 / 06
“The best copywriter I've ever worked with. Simple.”
Lois is the best copywriter I've ever worked with. Simple. I've never met anyone who can turn websites into money-making machines just with words like Lois can. She blows our clients minds every time.
— James, CMO & eCommerce expert
03 / 06
“It's not often you come across a proper word person.”
You know you're reading a good writer because you feel that person when you read it. It leaves an impression. There's some substance that sticks with you. And today, with all the notifications and inflation and "recession 'round the corner" and 343 unread emails and Netflix...that's absolute gold.
— John Harrison, Top Copywriting Voice
04 / 06
“If you're on the fence, DO IT!”
If you're on the fence about working with her, don't hesitate!! I can highly recommend working with Lois. She takes so much load and pressure off your plate, so you have more space to create your best work.
— Matt Cama, Online Business Expert, Relationship Coach
05 / 06
06 / 06
“I can breathe a sigh of relief knowing the work will just flood in."
To say I enjoyed working with her would be an understatement. I am so glad I took a chance and invested because I can honestly say I'm breathing a sigh of relief knowing that the work will just continue to flood in.
— Alex Rios, Lawyer
06 / 06
copy club is designed to help you do things like
Save time
Become the go-to
Get out of your head
Feel excited about your work
Attract better clients
Build community
Inside The Copy Club you will: Get over the obsession of posting perfect content // Create content that actually converts // Implement copywriting frameworks that work with your creative rhythm, so that you never run out of ideas or feel overwhelmed // Start to feel EXCITED about your message again // Spend way less time creating high-quality posts that actually start conversations with the right people.
Investment in copy club is (and always will be) just $500/month
Being a good writer as a marketer/ business owner is a non-negotiable in 2024
Solve your writing challenges and you solve 90% of your marketing challenges.
You don’t have to be naturally good at it, though. It’s a muscle you can build. But of all the muscles you need to build in business, writing is up there as probably the most important. (And arguably the most profitable.)
I've been sitting here staring out the window, trying to figure out how to put into words the incredible impact Lois has had on me, and developing the brand strategy for TIB and This is Beauty.
So much so my coffee has now gone luke warm and I’m certain my elevens have got more pronounced (the lines between your eyebrows). Cheers there. Because the truth is, words almost seem to fail me. Lois's talent is just... ineffable. However, I will try and summarise.
I never considered myself much of a copywriter. Someone with a big vision and a tonne of passion, yes, but my excitement often outpaces my ability to articulate it clearly. So when I started to work with Lois, magic actually happened. Lois had this insane ability to crawl right inside my head and with laser focus, exact my exact vision so perfectly I swear she brought tears of joy and relief to my eyes.
FINALLY. Someone who GOT IT.
She took my jumbled ideas and transformed them into clear, impactful messaging with a clear structure and actionable advice. And to say she just as hyped as I was about the impact I wanted to make is an understatement.
What from This is beauty, has to say:
Lorna,
What Lorna, from this is beauty, has to say:
Her enthusiasm for every piece of work was contagious, and it gave me the confidence to be bolder, more assertive and PROUD of my work.
The best part, was that Lois and I had brilliant conversations. She challenged my thinking in the best way possible and became my biggest cheerleader.
And the results? People loving the brand. Copy that sparks the RIGHT conversations, copy that’s impactful, an engaged and passionate community and we’re being spotlighted by the leaders in the beauty space for the positive impact I wanted to create in the industry. And now we are leaders in our own right. (Mission accomplished).
As for me? Lois gave me the push I so desperately needed to step into my power and not be afraid of writing!
So if you’re looking for a copywriter who goes beyond words. Someone who can translate your vision into brand magic, challenge you to grow, and celebrate your wins like their own. Look no further than Lois.
Anna found her message, purpose & launched her dream business
“It was lois who first really saw what i now know is my purpose”
She quickly identified the parts of me that I want to be known for. It was her that truly understood and saw what I now know is my purpose. She gave me the confidence to be bold with my messaging.
Kelley found her voice & hit 90,000 followers
“it was so helpful distinguishing my voice, my message and who i want to be.”
Lois really sought to understand me so we could bring that into my copy. She is such a warm, loving person to be around and I deeply appreciate that about her. While working together I defined my voice, my impact, my message, grew over 60,000 followers to hit above 90k and had my biggest program launch to date.
jules 3x HER following, BOOKED DREAM SPEAKING GIGS
“with Lois' support i was able to step into the leader i'm meant to be”
Having her in my corner has felt like a 'secret hack' (even though there aren't any). I love her straight-talking, honest business advice & approach. Her copy is genius. Working with her I've tripled my following, launched my first (dream) group program, and booked speaking gigs that were literally on my vision board.
claire added multi 6 figures in revenue
"the copy, messaging and strategy she created generated over 6 figures in profit"
Working with Lois, I launched two new signature offers that she wrote the copy for and was also behind the messaging and strategy, they have been integral to my business' forward motion and generated over 6 figures in profit just in the first launch, they are signature offers still to this day. I'm not sure where I'd be without her.