turn your content into a body of work that grows and evolves as you do
the obvious choice
$299
$199 (or 2 x $100)
Master the art of community-driven writing that connects deeply and converts consistently.
The Obvious Choice teaches you how to write social media posts that build community, position your voice and sell your offers — all without sounding like anyone else.
No more social burnout. No more forcing content. Just powerful, authentic conversations that naturally attract the people you're meant to serve.
You know your expertise is valuable. You've got a message that matters. But when it comes to the things your community really need to hear from you, you get stuck in a cycle of overthinking, self-censorship, and analysis paralysis.
IMAGINE waking up, already knowing what to say, excited about that next piece of writing you get to share
A process for content creation that feels more like creative expression — an extension of your purpose, your voice, your truth. Every word resonates with your community, and you draw in the clients who get you and are a delight to work with. You’re no longer scrambling to follow rigid content plans or forcing yourself into strategies that drain you…
Master the art of community-driven copywriting that connects deeply, builds genuine relationships and converts consistently
Can turn your jumbled thoughts into magnetic copy that builds a community of like-minded people around YOUR voice & words
Write posts that position you as the go-to voice in your space without feeling the need to "educate" every time you go online
Create content that builds a community of people who already trust everything you launch before you even offer it, because they trust YOU
Can authentically and consistently sell out your offers through your writing without feeling sleazy or inauthentic
Learn to turn your unique experiences and insights into conversations your community are waiting for you to lead
YOU BECOME THE OBVIOUS CHOICE
When you...
Identify who you're talking to and what conversations you're here to lead. I teach you to look at your community like an intimate dinner party where your dream people are hanging on your every word
This isn't another cut-paste strategy program that will teach you some 5 step system for growing your follower count or gaming the algorithm (that probably won't work for you anyway). It's a mini course that will walk you through the exact method I use to write social media content that turns my expertise into an irresistible offer.
Learn to bring your personality, experiences, and expertise into every post without overthinking if it sounds like you. Because you will KNOW.
My idea generation framework is designed to feel less like handcuffs and more like liberation, so you can share what you really want without isolating anyone.
Learn subtle yet powerful techniques to weave your offers into your posts naturally, so nobody feels weird and people can make the best choices for them.
The only way to cut through the noise is specific writing. Learn to write in a way that makes your audience feel seen and understood, without shaming or preaching.
Create a body of work around your philosophies, and unique ideas. Learn to present familiar concepts in ways that make your audience think, "You just made this click like nobody else."
THE DETAILS
This is NOT a cookie-cutter ‘formula’ it is a guide to finding your full authenticity as an industry leader. There is no ‘blueprint’ for this stuff, you simply need some systems, guidance and a bucket-full of juicy ideas that you cannot wait to share (and you know will land with the people that count).
- Dom, designer
inside the modules + workbook, you'll learn:
The reason over-explaining your offers is killing your conversion — and what to do instead
Why your most compelling writing is probably hidden in your voice notes, journal, or DMs (and how to unlock it)
The Idea Jungle method that makes creative consistency feel sustainable (even if you hate planning content)
A simple writing ritual that makes your voice stronger, clearer, and more distinct with every post
How to write “selling” posts that don’t feel like selling — just honest, obvious invitations
The real reason your content isn’t converting — and how to build desire without dumbing yourself down
why learn this from me?
When I first started my copywriting agency, I was coming off the back of close to a decade as a freelance copywriter, and another 5 years before that working in corporate advertising or at big name agencies. I thought I knew it all (😆). I imagined opening an Instagram account and having an endless stream of ideal clients to choose from every day.
What actually happened was lots of people dropping into my DMs saying things like, "I love your content!" Yet, ironically, I hardly got any actual business leads from it, for years I survived on referrals alone, so I never felt 100% secure in my business. I was always resistant to plan content ahead or follow some sort of strict strategy because it felt like my business, my message, my work, my voice was evolving every single day and every strategy I had tried to implement felt like it choked my ability to write versus amplified it.
Now, I’ve come up with a ‘system’ for writing in a way that allows each of my posts, shares or thoughts that I post online to grow and evolve with me. They have become an extension of my creative expression, a body of work that feels more like a solid foundation from which to grow and less like handcuffs that keep me stuck, and it has allowed me to approach writing for my community more strategically but it still feels like a creative and artistic practice and an exchange I'm excited to be a part of, instead of dread doing.
HOW WILL YOUR BUSINESS FEEL ON THE OTHER SIDE WHEN YOU...
➔ Have a crystal-clear vision of who you're writing to, making every post feel like a personal conversation with your ideal client
➔ Can plan content that positions you as the go-to voice in your space without sounding like a doughnut
➔ Have a sustainable content writing creative practice that feels like an expression of your art
➔ Finally break free from cookie-cutter advice and write in a way that's true to you and highly effective
➔ Have a creative system for turning your expertise into content that both serves your audience and sells your offers
➔ Feel confident and proud to share your offers, because you have built a community of humans that love what you do
“Lois is unparalleled. I've hired hundreds of copywriters over the years and now I wouldn't hire anyone else.”
- Peter Carter, co-founder, Rainy City
wanna become a mini team more iconic than bonny and clyde?
I thought you'd never ask...
My intensives book out up to 6 months in advance, I always keep a lil space in my calendar incase I feel like running away to Berlin, changing my name, dancing until Sunday and then changing my mind and coming home again.
If your project is exciting enough, I might bump you into my calendar in place of that rendezvous. But, I can't guarantee a thing. Join the waitlist and send an email if the project is urgent. If not, back of the line buddy. (Jk love you can't wait to work together).
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Let's be mates
on Threads, I'm the most chaotic
on IG I try to be valuable (sometimes)
on Substack I like to think I'm profound
on LinkedIn, I'm anything but professional