stories that sound like you, sales that don't make you cringe
A mini content storytelling course for writers, creatives businesses, entrepreneurs and coaches who want to say the thing only they can say — and have people remember, trust and buy because of it.
stand out stories
$188 or 2 x $94
for creatives who want to be known for their voice, not lost in the scroll.
THEY DON'T REMEMBER WHAT YOU SAID, OR WHAT YOU SOLD
The post that made them pause. The reel that made them laugh. The story that made them think, "Wait, is she in my brain?" That’s what turns followers into clients. Lurkers into buyers. Words into currency. And the magic trick is not what you think. It’s not oversharing until you spiral. It’s not making your trauma digestible for the algorithm. It’s not spending 7 hours editing a caption that still somehow sounds like a chatbot in therapy.
It’s knowing how to tell stories that carry weight and carry your reader.
Stories that have shape, texture, clarity. That connect the dots between who you are, what you believe and why your work matters.
This is what Stand Out Stories teaches you to do...
They remember how it made them feel
$188 or 2 x $94
You don’t need another content strategy.
“This made sense in my head but now it’s just… chaos in paragraph form.”
“Why does everyone else’s content sound polished and mine sounds like an existential crisis with bullet points?”
“How do I sound like myself and make the damn point?”
You don't need a carousel hack, or five-step formula for "niching down". You need a story that sticks. That stings a little. That makes someone sit up and say, "Oh. That’s me". If you’ve ever sat down to write and thought:
You’re not bad at storytelling. You’re just stuck between real life and what you’ve been told it’s supposed to sound like online. Between raw experience and refined message. Between “this changed me” and “but will it convert?” Stand Out Stories is the bridge.
Feeling like every post has to be either a soul-baring confessional or a LinkedIn bro masterclass in “value delivery”
Writing from a moment of inspiration… then editing it until it sounds like someone who definitely drinks celery juice and says “just my two cents!”
Pouring your heart into a story, only to get 4 likes, 1 save, and a comment from your aunt that just says “Lovely x”. Or DMs from people who love your work but never buy from you.
Trying to reverse-engineer virality when all you really want is to say something true and have it actually land with the right people.
Tell stories that don’t just “resonate” — they reverberate (in the DMs, on the sales page, in someone’s memory days later)
Build trust and connection with your community without trauma-dumping or turning your feed into a soft-lit therapy journal
Sell with stories that feel like conversations, not case studies, and share more of your real day to day, values and truths without feeling like a robot.
Understand exactly what makes a story stick, and how to use it without selling your soul or pretending your life has a three-act arc
Packed with exercises to help you find, shape, and share stories that convert.
3 short lessons (because let’s be honest, sometimes reading feels like a chore). Bite-sized, bingeable, and wildly useful.
The Story Matrix
So you never run out of ideas for emotion-driven, honest and powerful stories. Like, ever.
Learn how to turn everyday experiences into relevant, resonant, and revenue-generating content.
Notion Dashboard
To keep your stories, prompts, and stray genius thoughts organised (and off the back of that receipt in your handbag).
The storytelling toolkit
with over 400 prompts, story starters, templates, frameworks and formats proven to work.
STANDOUT STORIES NOTION
here's what you're getting...
What's Inside:
Writing has shaped my bones. It’s how I process the world, how I’ve built a career, a community, and a business that feels like mine. It’s how I’ve helped clients make millions — but more importantly, it’s how I’ve helped them say the thing they actually meant.
Your words are doing something, whether you realise it or not.
They’re building trust. Creating meaning. Signalling what kind of space you’re holding, what kind of thinking you value, what kind of people you want to gather.
I made Stand Out Stories for the people who know they have something to say — but feel like they’re stuck between “overshare until it spirals” or “teach something useful and hope for the best.”
This course lives in the sweet spot between strategic communication and uncensored expression.
the hero's journey is a lie
Nobody wants a hero. None of us feel like a hero, even on our best days. Why do we insist on tying our brand's to some dramatic, unrealistic story arc?
You don’t need a dramatic before-and-after.
You don’t need to make your story palatable or profound.
You need to notice the moments you’re already living.
You need to learn how to translate what you’ve seen, felt, witnessed, wondered.
You need a framework that turns thoughts into connection, and connection into conversion.
Standout Stories will show you how.
The right story doesn’t just make people feel something. It makes them remember you.
And when they remember you, they trust you. When they trust you, they buy.
$188 or 2X $94