Helping leaders, writers & creatives uncover their distinct perspective & use their voice to strategically build real world influence and impact.
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I’m Lois
Writer. Strategist. Professional uncoverer of inconvenient truths.
I have a first-class degree in journalism, marketing, and studied creative writing at masters level. I've worked with hundreds of businesses across nearly two decades. I know the formulas. I know the frameworks. I know exactly how to write copy that converts. But I also know what it costs to sound like everyone else.
I help you articulate the ideas that keep tugging at your ribs. I help you build the language that does justice to the life you’ve lived and aligns your art, audience and ambition. I care about the sentences you haven’t written yet. The thoughts you’ve been swallowing.
I’m a Viking and a gypsy. Costa Rica-based. English-born. Irish blood. I’m this and so much more. I’m a yes and. I’m a walking contradiction. I’m so many things at once. I make no sense to many and very much sense to some. I’ve spent way too long trying to define myself. Rewritten my IG bio 2467 times. Fuck being definable. I can’t be defined to one single sentence. So, there it is. I’m all of the things and also a select few. All at once. Here’s your permission to be so, too.
I’m here to help you turn your thinking into something that can be heard. Seen. Felt. Followed. I’m here to help you build a body of work instead of a pile of content. I'm here to help you break out of all the boxes you were told to put yourself in.
WORDS FEATURED IN
Your ideas are already powerful. Your perspective is already sharp. But if the words don’t land, the impact never happens.
That’s where I come in.
“Lois is unparalleled. I've worked with so many copywriters over the years, nobody comes close."
In the decade I've been working online, nobody comes close. The conversions are literally night & day, and we've made millions.
- Peter Carter, Rainy City. Meta ads expert
Break the bio
FREE MICRO MESSAGING GUIDE
One of the easiest ways to get noticed in a world where everyone is drowning in the same ideas and language is your micro messaging.
Your IG bio, brand promise, LinkedIn headline matter more than you'd think. This Notion dashboard will guide you through creating micro messaging that cuts through the noise.
want to write up some profitable art together?
I can't wait!
Whether you want to learn the ropes yourself or have me work my word magic for you, let's get this party started.
follow me home @LOISMAC_
Let's be mates
on Threads, I'm the most chaotic
on IG I try to be valuable (sometimes)
on Substack I like to think I'm profound
on LinkedIn, I'm anything but professional