Write landing pages that sell
(without feeling 'salesly')
A practical collection of micro video modules (broken down into lessons even your Nan could implement), Notion dashboard & templates to teach you how to write landing pages you'll want to bring up at parties.
Upsell
$749
Or two payments of $389
for creators, coaches and service pros tired of sounding like robots
your offer deserves a landing page that actually makes it
You've poured your heart and soul into creating a game-changing offer. But the idea of sitting down to write about how great it — and you — are makes you feel like you're about to pick up the phone to cold sell time-shares to retired people and it's 1984. A little sweaty and obnoxious.
How do you articulate the value without sounding like Jordan Belfourt after a couple of qualudes? You know generic, AI-written copy is a losing approach, so how do you write pages that sound like YOU (but even better) and actually convert?
Well, my friend, this is where you find out ;)
sound good
Imagine launching your next offer with:
On the other side, you'll have what you need to write timeless, effective, high-converting landing pages that authentically showcase your offer's value, without the ick.
Includes proven frameworks for mapping out new offers and isolating the most important messaging to promote them, complete with mix & match style landing page templates
The Anatomy of Attraction
The 3 key elements every high-converting landing page must have (and how to optimise each one)
9 step by step mini modules
Following a template is one thing, but I'm going to teach you the why behind the specific techniques you'll use, so you can rinse and repeat for any new offer. Plus recording of a Copy Clinic where I edit landing pages live.
The Benefit Blueprint
My fill-in-the-blank templates for writing benefit statements that make your offer irresistible
The Art of the Hook
How to write headlines, hero statements and subheads that grab attention and don't let go
Audience Sales Mapping
Make good decisions about the hierarchy of your landing page based on the things your audience are already asking themselves around the problem this offer solves. This framework not only helps your landing page but the copy to promote it too.
cta crash course
art of the hook
messaging matrix
here's what you're getting...
What's Inside:
I'm not here to tell you that I am the Goddess of landing pages (I didn't say you can't say that). I have seen some pages FLOP. Catastrophically *shudders*. I have actually learned more from the launches that flopped than from the ones that generated over 6 figures in under a week etc etc etc. (*awaits applause*)
And, I can tell you there are frameworks and basic principles that will make your life A BUT-FK-TONNE of a lot easier. That, had I learned earlier, I would have had a hell of a lot less stress (and probably way less wrinkles, thank God for #botox). I know how frustrating it is to have an incredible offer but struggle to communicate its value in words or to spend hours on a landing page that YOU think is *chef's kiss* only to have it convert approximately one person. Your mum. This simple, actionable workshop will give you the shortcuts to writing landing pages that feel unique and creative but also, actually convert (that's kinda the whole point).
Caveat (because there's always one 🙄): The most shit hot landing page in the world cannot save a bad product, service or offer (believe me, I've tried). This workshop is about landing pages & conversion copywriting, not offer creation, you can learn this stuff before you have an offer (especially if you want to offer copywriting OR you will launch multiple things throughout your business life). But, if you're not selling the right thing to the right people, that's a separate issue that will need to be figured out. My copywriting is bloody good, but I have not yet figured out how to get it to make me a millionaire simply by existing. Will keep you posted on that one though.
I've been a booked-out, top paid copywriter for the majority of my career (don't kill me for saying that I swear it was mostly an accident in an attempt to just get people to pay me to write). As a solo, bright-eyed freelance copywriter, I started writing websites and landing pages 12 years ago, I launched an agency 6 years ago -- where we've built and managed multiple huge product and service launches, and the high-converting landing pages that live within them. Over the years, I've written hundreds of websites and well over 1000 landing pages; the good, the bad, and the absolutely cringeworthy.
Plus, you'll get:
By the end of this mini course...
You will have the tools and know-how to write landing pages that showcase the true value of your offer and have your ideal clients eager to buy.
spend less time agonising over every word and more time celebrating sold-out offers
& Never Like you're 'too salesy' ever again
feel
$749 or 2 x $389
KIND WORDS from past clients
Working with Lois for copywriting was #1. So FUN! She is such a warm, welcoming, loving person who I loved to be around - which felt really important because writing copy and having someone so intimately involved in my business felt like a vulnerable thing! So I deeply appreciate that about her.
And #2. It was soooo helpful in distinguishing my voice and my message in my brand & copy. Lois really sought to understand me and the vision that I had for my business and from there helped me to create amazing copy in the form of emails, reels, landing pages, and more. While working with her, I gained over 60,000 followers through the reels we created with her and her team and I launched my biggest program to date up until that point.
Working with Lois helped me to solidify and refine my ideas, grow my impact, and uplevel my entire business. I’d recommend her teachings to anyone who’s looking for support around copywriting, messaging and voice!
- Kelley Cama, relationship expert, women's coach & educator